Hello there 👋
I’m Kate Lya, a senior product designer.
I combine strategy, user insights, and system thinking to create experiences that scale and make sense.
I’ve worked on e-commerce platforms, 0–1 launches, growth journeys, and messengers, with a strong eye for clarity and structure.
I’ve worked on e-commerce platforms,
0–1 launches, growth journeys, and messengers, with a strong eye for clarity and structure.
Skills
Product strategy
UI/UX design
Growth design
User research
User interviews
Experiment design
Conducting workshops
Experiment analysis
Testing
Specs
Design sprints
View CV
Hello there 👋
I’m Kate Lya, a senior product designer. I combine strategy, user insights, and system thinking to create experiences that scale and make sense.
I’ve worked on e-commerce platforms, 0–1 launches, growth journeys, and messengers, with a strong eye for clarity and structure.
Skills
Product strategy
UI/UX design
Growth design
User research
User interviews
Experiment design
Conducting workshops
Experiment analysis
Testing
Specs
Design sprints
View CV
Miro
Online collaboration
platform for teams
Online collaboration
platform for teams
2021 — now
2021 — now
Role
Role
Senior product designer
Senior product designer
Senior product designer
Scope
Scope
Growth design
Templates experience
Onboarding
Activation
User research
Product vision
Workshops & Design Sprints
Solution design
Projects
Projects
Led product discovery and end-to-end design for features driving activation and onboarding
Led product discovery and end-to-end design for features driving activation and onboarding
Led product discovery and end-to-end design for features driving activation and onboarding
Shaped design direction for projects improving user growth, aha-moment, and retention
Shaped design direction for projects improving user growth, aha-moment, and retention
Shaped design direction for projects improving user growth, aha-moment, and retention
Rethought the templates experience: expanded it into curated kits tailored for specific use cases and workflows
Rethought the templates experience: expanded it into curated kits tailored for specific use cases and workflows
Rethought the templates experience: expanded it into curated kits tailored for specific use cases and workflows
Brought product strategy to life through facilitation, research, and iterations
Brought product strategy to life through facilitation, research, and iterations
Brought product strategy to life through facilitation, research, and iterations
Worked cross-functionally with PMs, data analysts, and engineers
Worked cross-functionally with PMs, data analysts, and engineers
Worked cross-functionally with PMs, data analysts, and engineers
Organised and conducted cross-team workshops and design sprints
Organised and conducted cross-team workshops and design sprints
Organised and conducted cross-team workshops and design sprints
Apex Inc.
Data dashboard
Ozon
Leading digital platform for shopping, fintech, and services
Leading digital platform for shopping, fintech, and services
Jul 2019 — May 2021
Jul 2019 — May 2021
Jul 2019 — May 2021
Role
Role
Product Designer → Senior Product Designer
Product Designer → Senior Product Designer
Product Designer → Senior Product Designer
Scope
Scope
Core design
Product page experience
Chat bots
Messenger
0–1 Solutions
Reviews epxerience
User research
Product vision
Projects
Projects
Led the end-to-end design of a 0–1 Live Commerce platform
Led the end-to-end design of a 0–1 Live Commerce platform
Led the end-to-end design of a 0–1 Live Commerce platform
Redesigned the Chat experience across platforms
Redesigned the Chat experience across platforms
Redesigned the Chat experience across platforms
Created concepts and user flows for product discovery and review experiences
Created concepts and user flows for product discovery and review experiences
Created concepts and user flows for product discovery and review experiences
Led design research, testing, and workshops with stakeholders
Led design research, testing, and workshops with stakeholders
Led design research, testing, and workshops with stakeholders
Worked closely with engineering across all platforms (web, iOS, Android) to implement and iterate on features
Worked closely with engineering across all platforms (web, iOS, Android) to implement and iterate on features
Worked closely with engineering across all platforms (web, iOS, Android) to implement and iterate on features
Apex Inc.
Data dashboard
Redkeds
Creative agency focused on digital products and branding
Creative agency focused on digital products and branding
Sep 2016 — Jun 2019
Sep 2016 — Jun 2019
Sep 2016 — Jun 2019
Role
Role
Creative Designer → Art Director
Creative Designer → Art Director
Scope
Scope
Art direction
Web design
Apps creation 0–1
Systems creation
Graphic design
Illustration
Testing
Product vision
Book design
Projects
Projects
Led UX redesign for a financial investment platform (Alfa Capital)
Led UX redesign for a financial investment platform (Alfa Capital)
Led UX redesign for a financial investment platform (Alfa Capital)
Designed a product site for payment system 0–1
Designed a product site for payment system 0–1
Designed a product site for payment system 0–1
Created and maintained a scalable system for university content over 2 years
Created and maintained a scalable system for university content over 2 years
Created and maintained a scalable system for university content over 2 years
Facilitated design processes and team rituals
Facilitated design processes and team rituals
Facilitated design processes and team rituals
Collaborated with developers and clients to align on business and user needs
Collaborated with developers and clients to align on business and user needs
Collaborated with developers and clients to align on business and user needs
Managed team workload and onboarding of new designers
Managed team workload and onboarding of new designers
Managed team workload and onboarding of new designers
Apex Inc.
Data dashboard
Strelka KB
Urban consultancy for city planning and public spaces
Urban consultancy for city planning and public spaces
Nov 2015 — Sep 2016
Nov 2015 — Sep 2016
Role
Role
Graphic designer
Graphic designer
Scope
Scope
Book design
Graphic design
Illustration
Infographics
Projects
Projects
Designed layouts and infographics for the “My Street” program
Designed layouts and infographics for the “My Street” program
Designed layouts and infographics for the “My Street” program
Created visuals and presentations for city improvement projects
Created visuals and presentations for city improvement projects
Created visuals and presentations for city improvement projects
Worked under tight deadlines across departments
Worked under tight deadlines across departments
Worked under tight deadlines across departments
Apex Inc.
Data dashboard
Education
Prague School of Design
Nov 2015
Nov 2015
Courses in Graphic Design, Typography, and Illustration
Courses in Graphic Design, Typography,
Illustration
Courses in Graphic Design, Typography, and Illustration
Moscow State University
of Printing Arts
Sep 2009 — Jun 2015
Sep 2009 — Jun 2015
Bachelor’s in Graphic Design with focus on Illustration, Type Design, Art History, and Painting
Bachelor’s in Graphic Design with focus on Illustration, Type Design, Art History, and Painting
Bachelor’s in Graphic Design with focus on Illustration, Type Design, Art History, and Painting
Kate Lya 2025
Amsterdam